By Sam Bleazard
15-year- old Lola Young from South London was crowned Open Mic UK winner for 2015 at last weekend’s national final at Birmingham’s NEC Arena, fending off stiff competition from artists across various age categories. It marks a huge personal achievement for the young singer-songwriter, who wowed a music industry judging panel and A&R from three major record labels with a passionate performance of her song ‘Never Enough’ in front of a capacity crowd.
Throughout various regional heats over the last few months the organisers of the competition were looking for both vocal and musical talent, stage performance, image, star quality and originality. Lola had to display determination to make every performance her own and show the judges that she had the potential to be successfully launched in the UK as a major recording artist.
The competition for singers and solo artists attracts over 9,000 acts every year as it travels across the country in search of the best singer/songwriters, rappers and vocalists. Acts can perform either covers or originals and it’s open to all genres, whether it’s pop, R&B, acoustic or classical.
Lola’s prize will be a £5000 budget to spend on developing her act with studio time, singing lessons and music development classes as part of the package. You can hear her winning song ‘Never Enough’ here.
The Cocoa Diaries will watch developments with interest…
Auditions for 2016 start in August all over the UK, for more information go to www.OpenMicUK.co.uk.