Cherri V arrived on the UK music scene in the noughties armed with powerhouse vocals and a full mane of glowing, fire engine red hair to match. A breath of musical fresh air, the singer’s musical repertoire incorporated dance, R&B, pop and soul. In 2014 she provided the vocal hook to Lethal Bizzle’s anthemic single The Drop, before taking time out of the spotlight to work on her debut album. The album is now completed and titled Brown Eyed Soul, which is set to reveal a more personal side to Cherri, retelling her experiences through her rich vocals. Cherri recently gave audiences a taster of things to come via her vibrant first single release Without You, and is set to release follow up single Leave Me Be which came out last week. We caught up with the London based singer to learn more about what’s in store.
Congratulations on the release of your new single Leave Me Be. Can you tell me how the single came about ?
I recently visited Thailand to perform at Nikki beach. Before flying off I tweeted asking for producers to get in touch as I wanted to collaborate and form some new relationships creatively. One producer in particular, Joey Stickz, sent me a folder of music and I was instantly excited by his sound. I wrote the song Leave Me Be to one of his instrumentals while I was in Thailand. The song is quite personal as it touches on some of my characteristics, specifically, the fact that I can be quite an introvert and this can sometimes come across as me being guarded. It’s somewhat of an apology, an explanation and a cry for acceptance of my true self all wrapped up in one song
Growing up, when did you realise you wanted to pursue a singing career?
I looked up to my mum as a child as she is also a singer, and I always wanted to impress her with my vocals (laughs). According to my mum, I’ve wanted to be a singer since around the age of five. Coming from a musical family the influence and encouragement was very strong.
How would you say the music industry has changed since you first came onto the scene?
It has changed so much, but it’s so good for independent artists like myself whom have had major deals in the past. It’s not all plain sailing though, you have to be strong, consistent and content to stand any sort of chance of surviving, but on the positive side, the creative control is an absolute blessing. Music lovers are now going out of their way to look for music that they want to hear and not relying on the radio or T.V to dictate what’s hot. A prime example of this is, my younger relatives no longer ask me when they are going see me on T.V, they ask me when I’m going to upload another song onto SoundCloud. That speaks volumes to me.
Recently we’ve seen some artists diversifying into other areas like theatre such as Beverly Knight and Alexandra Burke. Would you ever consider theatre, and do you think it’s now necessary to have several strings to your bow due to the precarious nature of the music business?
I think it’s amazing! Definitely can’t hurt having more strings to your bow, multiple incomes etc (laughs). Fortunately, they’ve been able to incorporate that into their own music and tours as well which is amazing. I’d never rule out theatre but think I’d be more interested in film. There are so many independent films being made and would love to get involved at some point.