In the 90s Flori Roberts was a leading make-up brand for Black women in the UK. Products were sold in the major department stores across the country, and their beauty sales reps were always uber stylish, glamorous and stunning. I can distinctly recall coveting their products as a young adult and vowing to buy the full works when my budget permitted. Unfortunately that day never occurred because at some point Flori Roberts dropped off the radar. They no longer had a presence at leading department stores and as emerging brands that catered to dark skin tones such as M.A.C, Bobbi Brown and Iman began to grow in popularity, Flori Roberts was left in the shadows.
All that is set to change as the brand recently relaunched in the UK. The old style packaging is now a thing of the past making way for a sleek gold and black colour palette that appeals to all tastes. The lipstick shades consist mainly of rich plums, merlot, dark cherry and a whole host of colours designed to complement black women. The foundations come in cream-to-powder, stick and liquid formulations, and span at least seven shades of brown. They also do lip pencils, eyelash curlers, a skincare range and other make-up staple items.
Since relaunching, Flori Roberts has featured in various mainstream titles, and singer turned Loose Women panelist, Jamelia, wore their falsies on her much-publicised first show which was a great PR boost for them. In terms of price, it’s what you’d expect from a mid-range brand. Lipsticks are priced at £11.95, eyeshadows, £13.95 and stick foundation, £18.95.
To find out more about Flori Roberts visit flori-roberts.co.uk