I definitely didn’t see this one coming, but huge congrats to Beverley Knight who today was announced as MIZANI’s new celebrity ambassador. The partnership will see the singer represent the brand in all salon and press activities to highlight how the premium hairstyling products help women with curly textured hair achieve beautiful, healthy looking hair. Beverley, who is currently wowing audiences in the west-end musical The Bodyguard, said of the synergy: “It feels wonderful to be the MIZANI ambassador. The brand exemplifies everything that I’m about: freedom, movement and sleekness.” Beverley looks stunning in this promotional pic, I really love the direction Mizani is going in, their visuals consistently look fresh, dynamic and accessible . The glam squad consisted of photography: Joseph Sinclair, hair: Charlotte Mensah (who is the current British Hairdressing Awards Afro Hairdresser of the Year), and the awesome Pauline Briscoe who did the make-up. Well done to all. Check out the behind-the-scenes video below.